The job of this site is to explain to others who I am, and no part of that job is more important than this page. Since I began my career as a designer, this is by far the most daunting task I have given myself, but I really believe that it is what sets me apart. Including a mantra or an ideology says that I am more than the sum of my parts. It says that I am not my portfolio; my portfolio is simply a visual representation of the short amount of time that I have had to form and refine my beliefs and opinions.

This section is more of an informal blog than an all encompassing sumation of who I am, so feel free to contact me with any questions.

Please browse the four featured topics below and check back for frequent updates and an archive section.

Anyone can design something pretty Most branding companies don't finish what they start The difference between ooohing and ahhing and going and buying is research